BRIEF HISTORY OF COMPANY

Deana Shaaban was founded in March 2010 with a desire to guide women to empower themselves and discover their infinite true power. Every design is a journey of self-discovery for each woman who puts on a piece. Our clothing is our most obvious form of self expression, and our design to put a design on our bodies is the most important decision we will make each day. By deciding what we wish to wear, we are deciding who we want to be on purpose.

Deana Shaaban is a luxury design house, offering bespoke design services for evening dresses and wedding dress allowing for a beautiful and seamless experience for all our clientele. Our Limited Edition Signature Collections released throughout the year, are timeless pieces and can be passed down from generation to generation. We believe in ethically producing our pieces, providing jobs for women to help them sustain their families, creating pieces that last through generations. Deana Shaaban was founded on the belief that a woman's strength is unparalleled, that every woman is unique in her own right and that the gown that adorns her should always remain true to that belief. Fashion is the most obvious form of self-expression and through dressing in a way that is in alignment with who we are, we are able to discover who it is we truly are. The power of design in aiding self-discovery is endless. Thank you for allowing us on your own journey.

Deana Shaaban is a fashion designer and the creative director of the DS design house. Through studying and exploring the world of design at Istituto Marangoni and Central Saint Martins, she has developed her design aesthetic through the years of travel, merging the cultures of the world together, resulting in her unique design experience. One can see the bits of different cultures all seamlessly infused together throughout all the designs the brand has to offer.

FOUNDER AND CREATIVE DIRECTOR